Are beauty brands talking back on socials?

Beauty brands are talking back on socials. A risky or ingenious move? Gen Z is obsessed with shower routines. Brands are riding the wave ‘Femvertising’ is sweeping beauty. Should brands back off? Intelligent commentary on the latest beauty M&A, marketing strategies, innovations and more.

What is the Best Sculpting makeup for women over 50?

“Instead of on the apples of the cheeks, I like to apply blush at the top of the cheekbone and then blend inward,” she explains of the best sculpting makeup for women over 50. “You want to point the attention up to enhance.” As for shades, she prefers muted rosy shades like MAC Powder Blush in Prism. “I’ve been using it since the ’90s!” she says.

🏅 Best Beauty Products On Vogue

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