What makes a good fragrance?

Ultimately, a well-branded fragrance baptizes the aspirational consumer and anoints the disciple with a sense that the fragrance is truly theirs. “By connecting with a consumer through the senses [a scent], a brand has the opportunity to trigger memory and emotion,” says Kovack, “fortifying the brand’s connection in the consumer’s mind.”

What is a natural fragrance oil?

On the other hand, natural fragrance oils (which are sometimes called “plant-based fragrance oils”) are typically man-made, and are composed of natural aromatics like essential oils and absolutes. They are often combined in a carrier oil, and may contain synthetic elements to enhance the scent.

What is a good scent for a room?

For example, a modern, minimalist space may be complemented by a crisp, clean scent like bamboo or white tea, while a more traditional décor might call for a rich, spicy aroma such as sandalwood or patchouli. You can introduce this signature scent through a variety of mediums – diffusers, scented sachets, or even a custom room spray.

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